Death of high street

There has been much talk recently of the death of the high street shop.  While a complete wipeout is unlikely, the steady move from offline to online shopping is continuing apace, and is likely to do so for the forseeable future.

It's a shame, but there it is.  That all important bottom line - especially so given the pressure on discretionary income.

While freely available e-commerce software becomes more mature, and people's confidence in e-business increases, the costs to run a high street shop only seems to increase - higher rents, higher fuel and parking costs, higher wage costs, etc.

But if you have a high street shop and are resisting e-business, don't stress.  Having a high street presence adds credibility and brand awareness to your online presence.  The two can complement each other.  It shouldn't be an either or, but a strategic realignment.

Perhaps you could remove your high street shop to an area of lower rent; reduce staff; and hold less inventory.  With the capital freed up, you can focus on your online presence, and develop marketing campaigns that leverage both the online and offline presences.

Here at Bluff IT we've been assisting e-businesses for many years.  Come and talk to us to see if we can help.  Us software developers didn't write rules of supply and demand, we just respond in the only way we know how.